
Unlock Success: AI Tools for YouTube Ad Campaigns

Key Highlights
Here is a quick look at what we'll cover in this guide:
- Understand how AI tools are revolutionizing YouTube ad creation, making it faster and more affordable.
- Explore the key benefits, from enhanced targeting to automated video generation, that boost conversion rates.
- Discover popular AI platforms like Tagshop AI and Synthesia for creating your next video ad.
- Learn a step-by-step process for launching your first AI-powered YouTube video ads.
- Get familiar with best practices to ensure your campaigns are effective and deliver a strong ROI.
Introduction
With nearly 2.7 billion monthly users, YouTube is a goldmine for advertisers. [¹] But creating a compelling video ad the traditional way is often slow and expensive. What if you could skip the long production schedules and high costs? That's where artificial intelligence comes in. AI is transforming video advertising, allowing you to create high-quality, engaging ads in minutes. This guide will walk you through everything you need to know about AI-powered YouTube ads and introduce you to the best AI tools to get started.
Understanding AI-Powered YouTube Ads
So, what exactly are AI-powered YouTube ads? They are video advertisements created and optimized using intelligent technology. This technology handles tasks like writing scripts, generating voiceovers, and even selecting visuals, making your ad campaigns more efficient.
Using AI for video generation helps you produce polished YouTube video ads without the need for a large team or complex software. Let's explore what defines these ads and how they are changing the landscape of video advertising.
What Defines an AI YouTube Ad?
An AI YouTube ad is defined by its creation process, which relies heavily on artificial intelligence. Instead of filming with cameras and actors, these ads are built using smart algorithms. You can provide a simple prompt, like a product link or a short script, and the AI tool generates a complete video ad.
These ads often feature an AI avatar, a digital human that can speak your script with a natural-sounding voice. This avatar eliminates the need to hire actors or spend time in front of a camera. The AI can also source stock footage, add captions, and insert music, assembling all the elements into a cohesive video.
Ultimately, what makes an AI video unique is its ability to transform simple text or data into a dynamic visual experience tailored for YouTube. This opens up video advertising to everyone, regardless of their technical skills or budget.
How AI Is Transforming Video Advertising
Artificial intelligence is truly shaking up the world of video advertising. For marketers, the biggest change is the incredible speed and scale AI introduces. You can now move from an idea to a finished ad in just minutes, a process that once took weeks or even months. This speed allows you to react to market trends quickly.
This transformation also impacts your budget. By automating the ad creation process, AI drastically reduces the costs associated with hiring video editors, actors, and production crews. This makes video generation accessible even for small businesses and startups with limited resources.
Furthermore, AI improves ad performance by enabling rapid testing. Instead of creating one expensive ad, you can generate dozens of variations to see which resonates best with your audience. This data-driven approach helps you optimize campaigns for better engagement and higher returns.
Traditional vs. AI-Driven YouTube Ad Creation
The difference between traditional and AI-driven ad creation is night and day. Traditional methods are resource-intensive, requiring a skilled video editor, expensive equipment, and a lengthy production schedule. Crafting a single ad can be a major project.
In contrast, AI-driven ad campaigns streamline this entire workflow. AI tools handle the heavy lifting, from scripting to final edits, allowing you to create the best AI video for your needs without any specialized knowledge. You can produce multiple ad versions in the time it would take to script a single traditional one.
This efficiency is a game-changer. It means you can scale your advertising efforts, test different messages, and adapt your ad campaigns on the fly. The accessibility and speed of AI video generators give you a significant advantage over slower, more costly traditional methods.
Key Benefits of Using AI for YouTube Ads
Using AI for your YouTube ads offers more than just speed and cost savings. It empowers you to create smarter, more effective campaigns that drive real results. From improving conversion rates through better targeting to simplifying A/B testing, the benefits are substantial.
Whether you're creating long-form ads or quick YouTube Shorts, these advantages help you follow best practices and get the most out of your advertising budget. Let's look at some of the key benefits you can expect.
Enhanced Targeting and Audience Segmentation
One of the most powerful benefits of AI is its ability to perfect your audience targeting. AI algorithms can analyze vast amounts of data to identify user behaviors, preferences, and interests. This means your ads are shown to the people most likely to be interested in your product or service.
How does this work in practice? When you run campaigns on platforms like Google, AI helps pinpoint the ideal audience for your ads. Instead of broad-stroke targeting, you can use data-driven segmentation to reach niche groups with highly relevant messaging. This precision ensures your ad spend is not wasted on uninterested viewers.
This enhanced targeting leads to more effective campaigns. By reaching the right audience at the right time, you increase the chances of engagement and conversion, ultimately making your advertising efforts more successful.
Automated Video Production and Editing
Getting started with AI for YouTube ads is incredibly simple thanks to automated video production. Forget the complexities of traditional video editor software. With AI, the ad creation process is streamlined and requires no technical expertise.
You can begin with just a product link or a simple script. The AI tool takes your input and automatically generates a complete video. It finds relevant visuals, adds a voiceover, and includes captions, handling all the technical aspects of video generation for you.
This level of automation empowers anyone to create professional-looking ads. It removes the barriers of time, skill, and budget, allowing you to focus on your campaign strategy instead of getting bogged down in the production process.
Data-Driven Optimization for Better ROI
Absolutely, AI can significantly boost your return on investment (ROI). Its data-driven approach to optimization is one of its greatest strengths. AI tools make it easy to create multiple ad variations, which is perfect for A/B testing to see which headline, visual, or call-to-action performs best.
This continuous testing provides valuable insights into what resonates with your audience. By analyzing this data, you can refine your campaigns to improve conversion rates. For example, a case study with eBay showed that using Google’s AI-driven video campaigns led to a 34% increase in conversions.
By leveraging AI, you are no longer guessing what works. Instead, you are making informed decisions based on real performance data. This strategic optimization ensures your advertising budget is spent as effectively as possible, directly contributing to a better ROI.
Personalization and Dynamic Content Creation
AI excels at creating personalized and dynamic content at a scale that's impossible to achieve manually. This helps improve campaign performance by making ads more relevant to individual viewers. AI can tailor ads based on a user's location, browsing history, or previously viewed content.
A major advantage is the ability to overcome language barriers. Many AI tools can translate your video ad and generate voiceovers in many different languages. This allows you to run a single campaign that connects with a global audience in their native tongue, a task that would be incredibly costly and time-consuming with traditional methods.
This dynamic content creation ensures your message feels personal and timely. Whether it's swapping out a background or changing the call-to-action, AI can generate countless ad variations to keep your campaigns fresh and engaging for diverse audience segments.
Popular AI Tools for Creating YouTube Ads
Ready to start creating? There are many fantastic AI tools available, each with unique strengths. Some specialize in turning a product URL into a polished video ad, while others offer lifelike avatars to narrate your script. Choosing the right one depends on your specific needs and goals.
We'll explore some of the most popular platforms on the market, from all-in-one solutions perfect for e-commerce to tools designed for creating professional, studio-quality videos. Let's look at their features and what makes them stand out.
Tagshop AI: Features and Limitations
Tagshop AI is a powerful tool designed for speed and simplicity, making it ideal for e-commerce and direct-to-consumer brands. Its standout feature is the ability to generate UGC-style ads directly from a product URL. You just drop in a link, and the AI creates a script, visuals, and voiceover for you.
It’s known for its user-friendly interface and quick turnaround, allowing you to scale your ad production effortlessly. Key features include:
- URL-to-Video Generation: Turns any product link into a video ad.
- AI Avatars: Uses realistic avatars to deliver your message.
- Multilingual Support: Creates content in over 22 languages.
One potential limitation is that it's highly focused on product-based ads, so it may not be the best fit for brands focused on abstract services or storytelling. However, for e-commerce businesses needing high-converting ads fast, Tagshop AI is one of the best AI tools available.
Synthesia: Use Cases and Key Functions
Synthesia is a top-tier platform for creating polished, professional-grade videos. It's particularly popular among SaaS companies and corporate marketers who need to produce high-quality explainer videos, training materials, or advertisements without a Hollywood budget.
The platform is celebrated for its incredibly realistic AI avatar technology. These avatars have natural expressions and voices, making them perfect for ads that require a human touch. Key functions of this AI video tool include:
- Realistic AI Avatars: Choose from over 230 lifelike avatars.
- Extensive Language Options: Generate videos in more than 140 languages.
- Text-to-Video Creation: Simply type your script to generate a video.
Common use cases include creating corporate announcements, product tutorials, and sophisticated marketing videos. Synthesia brings a studio-quality look to your campaigns, making it an excellent choice when you need your ads to impress.
Pictory: Simplifying Video Creation
Pictory is all about making video creation incredibly easy and accessible. If you have a blog post, script, or even just a few notes, this tool can transform them into an engaging video. It's designed for content marketers, coaches, and small teams who need to produce great content without getting stuck on complex editing.
The platform's simplification of the video generation process is its greatest strength. It automatically finds stock footage, adds music, and generates a human-like voiceover to match your text. Its key features include:
- Text-to-Video Magic: Turns written content into a professional video.
- Auto-Captions: Makes your ads accessible and effective without sound.
- Royalty-Free Media: Access a huge library of stock clips and music.
Pictory is one of the most popular AI tools for those who value speed and user-friendliness. It empowers anyone, regardless of their technical skills, to create a polished ad that looks like it came from a professional studio.
Lumen5: Fast Video Generation
Lumen5 is designed for content creators and marketers who want to repurpose existing written content into compelling YouTube video ads. It excels at fast video generation, transforming blog posts, articles, or scripts into dynamic videos with just a few clicks.
The tool uses AI to analyze your text and automatically suggests a storyline, matching it with relevant visuals and music from its extensive library. This makes it incredibly efficient for turning your thought leadership content into engaging video ads that don't feel like a simple sales pitch. Core features of Lumen5 are:
- Blog-to-Video Conversion: Effortlessly turns articles into videos.
- Large Media Library: Access a vast collection of stock footage, images, and music.
- Easy Branding: Quickly add your logo and brand colors for consistency.
Lumen5 is one of the best AI tools for marketers focused on content repurposing. It delivers fast, story-driven ads without requiring any video editing experience.
Pencil AI and Other Emerging Platforms
Beyond the established names, many emerging platforms are pushing the boundaries of AI-driven advertising. Pencil AI, for example, is built for performance marketers who are obsessed with data and ROI. It doesn't just create ads; it analyzes performance trends and competitor strategies to predict what will work.
This focus on data-driven innovation makes it stand out. Pencil AI is one of the best AI tools for marketers who want to ensure their creative is effective. Its key features include:
- Data-Driven Ad Creation: Uses performance trends to generate ads.
- Competitor Analysis: Provides insights into what rival brands are doing.
- Built-in A/B Testing: Simplifies the process of experimenting with ad variations.
Other emerging platforms are also bringing new ideas to the table, from hyper-realistic avatars to advanced analytics. As the technology evolves, these platforms will continue to offer even more powerful ways to create and optimize video ads.
Choosing the Right AI Tool for Your Campaign
With so many great options available, how do you pick the perfect AI tool for your ad campaigns? The best choice depends on your specific goals, budget, and technical comfort level. You'll want to consider factors like key features, pricing, and integration capabilities.
Making the right decision means matching a tool's strengths to your needs. Are you focused on e-commerce, or do you need to create corporate explainer videos? Let's break down what to look for to help you select the best tool.
Essential Features to Look For
When evaluating the best tools for your needs, there are a few essential features that you should prioritize. These features will ensure you can create effective and professional ads without a steep learning curve.
First, look for a tool with a powerful yet simple video editor. You want the flexibility to make tweaks without needing a degree in film. A good selection of pre-built template options is also crucial, especially templates designed specifically for YouTube ad formats like bumper ads or skippable in-stream ads. This saves time and ensures your ad meets platform specifications.
For many creators, a strong voiceover feature is non-negotiable. Look for tools that offer natural-sounding AI voices or realistic avatars. Here are the must-have features in a nutshell:
- Script-to-Video Functionality: Turns your text into a video.
- High-Quality Voiceovers/Avatars: Provides natural-sounding audio.
- YouTube-Specific Templates: Offers templates for different ad formats.
- Branding Customization: Allows you to add your logo, colors, and CTA.
Free AI Tools for Beginners
Yes, there are free AI tools available for beginners who want to dip their toes into AI video creation without a financial commitment. Many of the best AI tools offer free trials or freemium plans that provide basic functionality, making it easy to experiment and learn.
These free versions are perfect for understanding how the platforms work and for creating your first few ads. While they may have limitations, such as watermarks, fewer template options, or lower-resolution exports, they are an excellent starting point. Tools like InVideo AI and Tagshop.ai have solid free tiers that allow you to explore their core features.
Here are some things you can typically do with free AI tools:
- Generate a short video from a script or URL.
- Access a limited selection of templates and media.
- Experiment with basic video creation and editing features.
For beginners, these options provide a risk-free way to see if AI-powered advertising is right for you.
Integration with YouTube and Other Platforms
Smooth integration with YouTube is a critical feature to look for. The tool you choose should allow you to export your video in a format that is optimized for YouTube, typically a 16:9 aspect ratio and at least 720p resolution. Most modern AI ad generators are built with this in mind.
Beyond YouTube, strong integration with other social media platforms like Instagram and Facebook is a huge plus. This allows you to repurpose your video content for different channels, maximizing your reach. Some advanced tools even integrate directly with ad management platforms, which can help automate parts of your campaign management.
Here are key integration points to consider:
- YouTube-Ready Exports: Ensures your video meets platform specs.
- Social Media Templates: Provides formats for Instagram, Facebook, etc.
- Ad Platform Connection: Links to Google Ads for easier campaign tracking.
- Cloud Storage Integration: Allows for easy import and export of files.
This level of integration simplifies your workflow and makes it easier to manage your campaigns across multiple platforms.
Beginner’s Guide: How to Create AI-Powered YouTube Ads
Feeling ready to create your own AI-powered YouTube video ads? Getting started is easier than you think. The ad creation process is designed to be intuitive, even if you have no prior video editing experience. With the right setup, you can go from an idea to a finished ad in no time.
This beginner's guide will walk you through the essential setup, from the software you'll need to the accounts you should have. We'll cover everything required to launch your first campaign and create the best AI video for your brand.
What You Need to Get Started (Equipment, Software, Accounts)
The beauty of AI-powered ad creation is that you don't need a lot of fancy equipment. Forget about cameras, microphones, and lighting rigs. Your primary tools will be software-based, making the setup simple and affordable for beginners.
To get started, you'll need a computer with a stable internet connection. That's the most important piece of hardware. On the software side, your main requirement is an account with an AI video generation tool. Many platforms offer free trials, so you can start without any upfront cost.
Here’s a simple checklist of what you'll need for your initial setup:
- A Computer and Internet: The basic foundation for any online work.
- An AI Video Generator Account: Sign up for a tool like Tagshop AI, Pictory, or Synthesia.
- A YouTube Account: Where you will upload and run your ad campaign.
- A Product or Service to Promote: Have a clear idea of what you're advertising.
Step-by-Step Guide to Launching Your First AI YouTube Ad
Launching your first AI-powered ad campaign is a straightforward, step-by-step process. Once you have your accounts set up, you can move right into creating your video. Don't worry about being perfect on your first try; the goal is to get comfortable with the tools.
The process begins with defining your objective and then moves into a creative phase using the AI tool. You'll generate the video, make some customizations in the video editor, and then you're ready to launch it on YouTube.
Here's a high-level overview of the steps to launch your ad campaigns:
- Define Your Goal: Know what you want to achieve (e.g., brand awareness, sales).
- Generate Your Video: Use your chosen AI tool to create the ad.
- Customize and Polish: Add your branding, a strong call-to-action, and music.
- Upload to YouTube: Set up your campaign in Google Ads and press launch.
Step-by-Step Guide/Process
Now, let's walk through a more detailed step-by-step process for creating and launching your AI-powered ad campaigns. This guide will take you from the initial planning stage all the way to tracking your ad's performance.
Following this process will help you stay organized and ensure you've covered all the important bases. From selecting the right AI tools to mastering video generation, these steps will set you up for success.
Step 1: Defining Your Ad Objective and Audience
Before you even think about creating a video, the first step is to define your objective. What do you want this ad to accomplish? Are you trying to build brand awareness, drive traffic to your website, or increase sales? Your goal will shape every other decision you make.
Next, you need to have a crystal-clear picture of your target audience. Who are you trying to reach? Think about their demographics, interests, and pain points. Having a detailed audience persona will help you craft a message that resonates and will be essential for setting up your targeting on YouTube.
With a clear objective and audience, you can start planning. Consider the following:
- Key Performance Indicators (KPIs): How will you measure success (e.g., clicks, views, conversion rates)?
- Core Message: What is the one thing you want your audience to remember?
- Call-to-Action (CTA): What do you want viewers to do after watching the ad?
Step 2: Selecting the Best AI Tool for Your Needs
Once you know your objective, it's time to choose the right AI tool. The selection process should be guided by your specific needs. Are you an e-commerce brand that needs quick product ads, or a B2B company creating detailed explainer videos?
Compare the features of different platforms. If you need hyper-realistic avatars, a tool like Synthesia might be your best bet. If you want to turn a blog post into a video, Lumen5 is an excellent choice. Don't forget to consider pricing and ease of use. Many tools offer free trials, so take advantage of them to see which interface you prefer.
Here are some factors to guide your selection of the best AI tools:
- Ad Type: Does the tool specialize in the kind of ad you want to make?
- Key Features: Does it have the voiceover, template, and branding options you need?
- Pricing: Does it fit within your budget?
Step 3: Generating Video Content with AI
Now for the fun part: generating your AI video. This step is where the magic happens. Most AI tools make the video generation process incredibly simple. You'll typically start by providing some input.
This input could be a link to your product page, a full script you've written, or even just a short prompt describing what you want. The AI will then get to work, creating a first draft of your video ad. It will pull together visuals, generate a voiceover, and structure it into a cohesive narrative.
Here’s a general workflow for this step:
- Provide Your Input: Enter a script, URL, or descriptive prompt.
- Choose a Template: Select a pre-designed template that fits your brand and ad format.
- Select a Voice/Avatar: Pick an AI voice or avatar to narrate your ad.
- Generate the Video: Click the button and let the AI assemble the first draft.
Step 4: Editing, Customizing, and Optimizing Your Ad
Once the AI has generated the initial draft, it's time for you to add your personal touch. This is where you'll use the platform's video editor to customize the ad and ensure it aligns with your brand. This step is crucial for optimization and making the ad truly yours.
Start by reviewing the video and making any necessary tweaks to the script or visuals. Fine-tune the timing, swap out images, and adjust the music. This is also the stage for personalization, where you can add your logo, brand colors, and a clear call-to-action. Creating this dynamic content helps your ad stand out.
Key tasks in this step include:
- Adding Branding: Incorporate your logo and brand colors.
- Customizing Visuals: Swap out stock footage or images to better fit your message.
- Including a Strong CTA: Make sure your call-to-action is clear and compelling.
Step 5: Uploading and Managing Your Campaign on YouTube
With your polished video ad ready, the next step is uploading it to YouTube and setting up your campaign. You'll do this through your Google Ads account, which is connected to your YouTube channel.
In Google Ads, you'll create a new campaign and select "Video" as your campaign type. From there, you'll define your budget, schedule, and, most importantly, your targeting settings. This is where you'll use the audience persona you created in step one to tell YouTube who to show your ad to. While some aspects of campaign management can be automated with AI, the initial setup requires your input.
Here's what this process involves:
- Upload Your Video: Add the finished video to your YouTube channel.
- Create a Campaign in Google Ads: Set your budget, schedule, and targeting.
- Launch Your Ad: Review all the settings and then launch your ad campaigns.
Step 6: Tracking Performance and Making Improvements
Launching your ad is not the final step. To truly get the best ROI, you need to monitor its performance and make data-driven improvements. This is where tracking and analytics come into play. Your Google Ads dashboard will provide a wealth of information about how your ad is doing.
Pay close attention to key metrics like view-through rate, click-through rate, and conversion rate. These numbers will tell you how engaging your ad is and whether it's driving the actions you want. Use these insights for continuous optimization. If one ad isn't performing well, pause it and try a different variation.
Here's what to focus on for performance tracking:
- Monitor Key Metrics: Keep an eye on views, clicks, and conversions.
- Analyze Audience Data: See which demographics are responding best to your ad.
- A/B Test Variations: Compare the performance of different ads.
- Make Improvements: Use the analytics to refine your targeting and creative.
Best Practices for High-Performing AI YouTube Ads
Creating an ad with AI is one thing, but making it perform well is another. Following a few best practices can dramatically increase your chances of success. The main benefit of using AI ad generators is the ability to easily implement these strategies, like A/B testing, which would be too costly with traditional methods.
From grabbing attention in the first few seconds to driving traffic to your landing pages, these tips will help you make the most of your AI-generated ads on YouTube, YouTube Shorts, and other social media platforms.
Tips for Engaging Visuals and Messaging
To get the best results from your AI video, you need to capture your audience's attention immediately. You only have about five seconds before a viewer can hit the "skip" button, so your opening needs to be powerful. Start with a bold visual, an interesting question, or something unexpected.
Your messaging should be clear, concise, and focused on providing value. Tell a story that taps into emotions like excitement or curiosity. An AI-powered video ad can use engaging visuals and dynamic avatars to make your message more memorable and impactful.
Here are some tips for more engaging visuals and messaging:
- Hook Them Fast: Make the first five seconds count.
- Tell an Emotional Story: Connect with viewers on a human level.
- Keep it Clear and Concise: Deliver your message without unnecessary fluff.
- Design for Sound-Off Viewing: Use captions so your ad works even when muted.
A/B Testing Multiple AI-Generated Variations
One of the most effective best practices for optimizing your campaigns is A/B testing. This involves creating multiple variations of your AI ad to see which one performs best. AI makes this process incredibly simple and cost-effective.
You can test different elements to see what resonates most with your target audience. For example, you could test two different hooks, two different calls-to-action, or ads with and without an AI avatar. By running these variations simultaneously, you can quickly gather data on what drives higher conversion rates.
Here's what you can A/B test:
- Ad Creative: Test different visuals, scripts, or voiceovers.
- Calls-to-Action: Experiment with different CTA text and button designs.
- Targeting: Show different ad variations to different audience segments.
This iterative approach to testing is key to refining your strategy and maximizing your results.
Leveraging AI for Continuous Optimization
The power of AI tools extends beyond ad creation into continuous optimization. To maximize your ROI, you should be constantly learning from your campaign analytics and making adjustments. AI can help you analyze performance data and identify opportunities for improvement.
Many AI-powered advertising platforms offer built-in analytics that highlight which ads are performing well and which are not. Use this information to double down on what's working and pause what isn't. This data-driven approach to optimization ensures your ad spend is always directed toward the most effective strategies.
Here’s how to leverage AI for ongoing improvement:
- Monitor Performance Data: Regularly check your campaign analytics.
- Identify Trends: Use AI insights to spot patterns in what works.
- Iterate and Improve: Continuously refine your ads and targeting based on data.
This cycle of creating, testing, and optimizing is the key to long-term success with AI-powered ads.
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Conclusion
In conclusion, AI-powered YouTube ads are revolutionizing the landscape of video advertising, making it easier and more efficient for businesses to reach their target audiences. With enhanced targeting, automated production, and data-driven optimization, marketers can create personalized content that resonates deeply with viewers. As you embark on your journey to leverage AI tools for your campaigns, remember to experiment with different strategies, monitor your performance, and stay updated on emerging technologies. The future of advertising is here, and embracing these innovations can significantly boost your ROI. Ready to elevate your ad game? Get a free trial today and see the difference AI can make for your YouTube campaigns!
Frequently Asked Questions
What are the most popular AI video ad generators for YouTube?
Some of the most popular AI tools for generating YouTube video ads include Tagshop AI, Synthesia, Pictory, and Lumen5. These platforms are known for their powerful video generation features, user-friendly interfaces, and ability to produce the best AI video content for various marketing objectives.
Can AI help automate my YouTube ad campaign management?
Yes, AI plays a significant role in automating campaign management. While the initial setup of ad campaigns requires your input, AI tools within platforms like Google Ads handle real-time bidding, audience targeting, and performance optimization to maximize your results with less manual effort.
Are there free AI tools for making YouTube ad videos?
Yes, many platforms offer free AI tools for beginners. These often come as free trials or freemium plans with basic features. They are a great way to experiment with video creation, access a limited template library, and learn the ropes before committing to a paid app or subscription.
How does AI improve the targeting and ROI of YouTube ads?
AI improves targeting by analyzing vast amounts of data to find the perfect audience for your ads. This data-driven precision leads to higher engagement and better conversion rates. By ensuring your ad spend is focused on interested viewers, AI directly contributes to a stronger ROI for your campaigns.
Citations:
[¹] Most, B. (2024, May 15). Most popular social networks worldwide as of January 2024, ranked by number of monthly active users. Statista. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/