Discover Cordial Foundry: A Game Changer for Marketers

Key Highlights

Here are the key takeaways from Cordial's latest announcement:

• Cordial has launched Cordial Foundry, its new innovation arm designed to ship agent-first tools for marketers in weeks, not quarters, including effective subject lines.
• The platform now includes a Model Context Protocol (MCP) Interface, giving AI agents structured access to data, assets, and campaign context.
• This marketing innovation provides enterprise marketing teams with the AI frontier tools needed to predict customer intent in real time.
• Jeremy Swift, CEO of Cordial, highlights that these tools are built to augment marketing teams, enabling them to send fewer, smarter messages.
• The platform also introduces Rich Communication Services (RCS) as a new channel for richer, more interactive mobile messaging.

Introduction

Are your marketing messages struggling to capture audience attention? You’re not alone. To solve this, Cordial has unveiled Cordial Foundry, a game-changing innovation arm for marketing teams that is designed to meet customer needs. So, what is Cordial Foundry and how does it work? It’s a public R&D lab that delivers AI frontier tools, as recognized in the Forrester Wave, that marketers can use to move faster and connect with customers more effectively. This new approach, available to brands in the United States and beyond, is set to redefine how enterprise marketing teams approach their campaigns.

Exploring Cordial Foundry’s Core Capabilities

Cordial Foundry moves far beyond the limitations of legacy platforms and bigger platforms by embracing frontier innovation. Instead of slow, annual bundles of bundled releases, it provides marketing teams with direct access to new tools through early experiments. This rapid development cycle allows you to improve marketing campaign delivery by quickly adopting what works.

The platform is built on a Model Context Protocol (MCP), giving AI agents the full context needed to execute complex tasks, from audience analysis to retrieving creative assets. Unlike other platforms that only provide a thin slice of endpoints, Cordial MCP changes this foundation, going deeper than typical marketing automation by providing access to full features that truly augment your team's capabilities. Below, we'll explore what makes Foundry unique and the specific features that drive success.

What Makes Cordial Foundry Unique for Marketers

What truly sets Cordial Foundry apart is its commitment to open, rapid development. It functions as an open innovation lab, releasing experimental features and early prototypes every few weeks. This approach helps you win the fight for consumer attention by allowing you to adapt at the speed of AI.

As Matt Howland, president at Cordial, states, "The only way to win back consumer attention is through live experiments, creativity and agility." Foundry embodies this philosophy by running live experiments on behalf of marketers, giving them a front-row seat to innovation, allowing them to test and shape the tools as they evolve.

This unique model ensures your team is always equipped with cutting-edge capabilities, allowing you to move at the speed of attention.

• Building in Public: Get early access to raw experiments and new concepts as they are developed.
• Agent-Ready Design: The infrastructure is built for real agents, enabling AI to augment marketing teams effectively.
• Rapid Iteration: New tools are tested and released in weeks, not years, keeping you ahead of the curve.
• Direct Marketer Feedback: Your experience using early-access tools helps shape their final form.

Key Features That Drive Marketing Success

To power this new era of marketing innovation, Cordial Foundry is launching its Foundry innovation program with several new tools designed to streamline campaign workflows. These features are built on an open standard, giving you the flexibility and power to create more impactful campaigns without being locked into an emerging channel or a rigid system.

Recent updates announced alongside Foundry include the MCP interface and RCS messaging, but the innovation lab itself is debuting with its own set of powerful capabilities that may spark entirely new directions. From simplifying creative processes to managing digital assets more intelligently, these full features are ready to make an immediate impact.

Here are some of the key features that help drive marketing success: | Feature | Description | |---|---| | Design-to-Send Workflows | This feature streamlines the process from creative design in tools like Figma directly to campaign execution, saving valuable time. | | Smart DAM Integration | Intelligently manage, find, and deploy your digital assets within marketing campaigns for a more efficient workflow. | | AI-Powered Tools | Leverage advanced AI for complex tasks like audience analysis, retrieving performance insights, and personalizing experiences at scale, introducing a new capability in marketing automation.

Boosting Campaigns with Seamless Integrations

A platform’s true power is often realized through its ability to connect with the tools your team already relies on. Cordial Foundry shines in this area by offering seamless integrations that enhance your existing send workflows and breakthrough concepts. As a unified platform, it brings frontier capabilities directly into your daily processes, making advanced technology accessible and practical.

It supports new communication methods by making RCS business messaging a supported channel for RCS campaigns and empowers AI with its MCP interface. Let's examine two new integrations that are set to streamline how your team works: the Figma integration and the Smart Asset Management (SAM) feature.

Figma Integration: Streamlining Creative Collaboration

One of the most exciting new features is the Cordial Foundry Figma integration, designed to bridge the gap between creative and marketing teams. How does it work? This integration allows you to connect your Figma design files directly into your campaign workflows within Cordial, eliminating the cumbersome process of a strong performer in exporting and uploading assets manually.

This direct link helps you structure brand assets more effectively and ensures that the creative elements in your campaigns are always the most current versions, just like how Boot Barn uses Cordial. It's a simple yet powerful way to accelerate production and maintain brand consistency.

Here’s how the Figma integration helps:

• Directly pulls design files from Figma into your campaigns.
• Reduces the time between creative finalization and campaign launch.
• Ensures all brand assets remain consistent and up-to-date.
• Simplifies collaboration between designers and marketers.

Leveraging the SAM Feature for Efficient Workflow

In addition to design, efficiently managing your creative assets is key to a productive workflow within a modern marketing data stack. So, what is the SAM feature in Cordial Foundry? SAM, or smart DAM integration, is a feature that revolutionizes digital asset management. It creates an intelligent system for organizing, finding, and deploying your brand’s images and other creative files.

This tool offers significant benefits for managing digital assets by making it easier than ever to build a compelling marketing email or create other personalized customer experiences, as the majority of messages can be streamlined effectively. It reduces the time your team spends searching for files, allowing them to focus on strategy and execution instead.

The SAM feature provides:

• An intelligent system for organizing and retrieving digital assets.
• A faster process for building campaigns with the right creative.
• Enhanced brand consistency across all customer experiences.
• Reduced manual effort in finding and placing assets.

KeywordSearch: SuperCharge Your Ad Audiences with AI

KeywordSearch has an AI Audience builder that helps you create the best ad audiences for YouTube & Google ads in seconds. In a just a few clicks, our AI algorithm analyzes your business, audience data, uncovers hidden patterns, and identifies the most relevant and high-performing audiences for your Google & YouTube Ad campaigns.

You can also use KeywordSearch to Discover the Best Keywords to rank your YouTube Videos, Websites with SEO & Even Discover Keywords for Google & YouTube Ads.

If you’re looking to SuperCharge Your Ad Audiences with AI - Sign up for KeywordSearch.com for a 5 Day Free Trial Today!

‍

Conclusion

In conclusion, Cordial Foundry stands out as a transformative tool for marketers, offering a suite of features designed to enhance collaboration and drive campaign success on mobile devices. Its unique capabilities not only streamline workflows but also foster creativity, allowing marketing teams to focus on what truly matters—engaging their audience and delivering effective messaging. With seamless integrations, such as Figma, and efficiency-boosting features like SAM, Cordial Foundry empowers marketers to optimize their processes and achieve the highest possible scores in their marketing strategies. If you're looking to revolutionize your marketing efforts and discover the full potential of your campaigns, don't hesitate to reach out for a free trial or consultation. Your journey to more efficient marketing begins today!

Frequently Asked Questions

Who typically uses Cordial Foundry in the marketing process?

Cordial Foundry is designed for enterprise marketing teams across the United States and globally. Marketers, developers, and data analysts use it to accelerate innovation, create and optimize send workflows, and move beyond traditional marketing automation to build smarter, more personalized campaigns that capture customer attention, including effectively responding to intent shifts, and achieving recognition in the magic quadrant for its innovative solutions.

What are the benefits of using Cordial Foundry for digital asset management?

The primary benefits are efficiency and brand consistency in multichannel marketing hubs. The smart DAM integration provides a more efficient workflow by making it easy to find and use assets. This piece of marketing innovation helps you structure brand assets intelligently, ensuring your campaigns are always visually consistent and quick to assemble.

Is Cordial Foundry suitable for fast, collaborative product building?

Yes, it is perfectly suited for fast, collaborative product building. As an open innovation lab, it releases early experiments in real time, allowing AI frontier tools for marketers to test and provide feedback. This collaborative model ensures the platform evolves quickly to meet the immediate needs of modern marketing teams, as marketers test new capabilities regularly.

‍