Viamedia.ai: The Future of AI Advertising Unveiled

Key Highlights

• Viamedia has rebranded to Viamedia.ai, signaling a major shift toward an artificial intelligence-driven future.
• The new platform uses proprietary technology to unify advertising across linear TV, streaming, and digital channels.
• It simplifies campaign management, allowing you to launch and manage multi-channel campaigns from a single interface.
• Viamedia.ai provides powerful tools for local advertising, including Geo-Graph™ for hyper-precise, privacy-compliant targeting.
• The AI-powered system delivers measurable results by learning from every campaign to optimize performance in real time.
• Proprietary solutions like Parrot ADS enable unified ad insertion across all video formats.

Introduction

Are you tired of juggling multiple platforms to manage your advertising campaigns? The media landscape is more fragmented than ever, but Viamedia.ai is here to change that. This next-generation ad tech company is transforming the industry by unifying traditional TV, streaming, and digital advertising into one intelligent system. By harnessing the power of artificial intelligence, Viamedia.ai is simplifying complexity and defining the future of advertising, especially for effective local advertising.

The Evolution of Viamedia to Viamedia.ai

Viamedia has undergone a significant transformation, officially rebranding as Viamedia.ai. This evolution reflects a deep investment in artificial intelligence and automation to solve modern advertising challenges. The new identity moves beyond the company's television roots to embrace a future-proof, omnichannel approach.

This strategic shift was powered by the integration of LocalFactor, a tech-enabled digital advertising firm acquired by Viamedia. According to CEO David Solomon, the goal was to reimagine how advertising should work by using AI to eliminate complexity. This rebranding combines Viamedia's scale and industry relationships with LocalFactor's innovative technology.

Why Viamedia Rebranded and Merged with LocalFactor

The decision to rebrand was driven by a major problem in today's advertising world: fragmentation. Advertisers often struggle with managing separate vendors and platforms for linear TV, CTV, and digital ads, leading to wasted time, inconsistent messaging, and poor performance measurement.

The merger between Viamedia and LocalFactor was the solution. This move combined Viamedia’s extensive scale and trusted operator partnerships with LocalFactor’s innovation, proprietary data, and AI-driven tools. It created a single, powerful platform designed to meet the future needs of advertisers.

As CEO David Solomon and President & Chief Strategy Officer Evan Rutchik explained, this integration allows Viamedia.ai to offer the best of both worlds. You get the reliability of a proven industry leader combined with the agility of a tech disruptor, creating a powerful edge for advertisers and media partners alike.

Key Changes and New Brand Identity

The new brand identity of Viamedia.ai is more than just a name change. Adding ".ai" to the name highlights the company's core focus on artificial intelligence, while dropping "TV" from its previous identity signals its expansion into a unified, omnichannel ad tech powerhouse. This rebranding represents a bold pivot toward the future of digital advertising.

This new identity comes with a suite of new capabilities designed to simplify your workflow. The platform offers unified planning across all channels, provides AI-driven recommendations for the best media mix, and allows you to launch campaigns across platforms from a single dashboard.

Ultimately, the rebranding reflects where the entire industry is heading. Viamedia.ai is leading the charge toward automation, intelligence, and truly seamless omnichannel advertising. Its proprietary technology and clear vision are built to solve today's challenges and anticipate tomorrow's needs.

Core Services and AI-Driven Advertising Solutions

At its core, Viamedia.ai offers a single, intelligent platform that streamlines the entire advertising process. It solves the headache of managing separate campaigns across linear TV, connected TV (CTV), and various digital channels. This unified approach is designed to help brands, agencies, and video service providers reach their audiences more effectively.

The platform’s power comes from its use of proprietary technology and artificial intelligence. These tools automate complex tasks, provide deep insights, and optimize campaigns for the best possible performance. The result is a system that not only simplifies digital advertising but also unlocks new revenue opportunities for partners. The following sections will explore these smart solutions in greater detail.

Smart Audience Targeting and Geo-Graph™ Technology

Reaching the right people with your message is crucial, but it's becoming harder in a cookieless world. Viamedia.ai provides the precision you need with its advanced audience targeting capabilities, ensuring your campaigns are both effective and privacy-compliant.

The platform uses proprietary technology to achieve hyper-local targeting without compromising user privacy. Two key tools that make this possible include:

• Geo-Graph™: This technology analyzes audience data and breaks it down into micro-localities, allowing for incredibly precise local advertising.
• LFID: This solution helps build privacy-safe, cross-channel audience segments, so you can connect with your target audience across streaming and digital platforms.

By balancing precision with responsibility, Viamedia.ai delivers better outcomes for your campaigns. This focus on privacy-safe targeting not only improves performance but also builds a healthier advertising ecosystem for everyone involved.

How Artificial Intelligence Powers Campaign Performance

Artificial intelligence is the engine that drives Viamedia.ai’s exceptional campaign performance. The platform goes beyond simple automation by using AI to create a system that learns and improves over time. This means your campaigns get smarter and more effective the longer they run.

The AI analyzes proprietary data in real time, reallocating budgets and refining audience targeting to maximize your return on investment. This continuous optimization ensures you achieve measurable results. The process allows for faster campaign deployment—what used to take weeks of coordination can now happen almost instantly.

The platform’s AI-driven functions deliver concrete benefits for your advertising efforts.

AI Function

Benefit for Your Campaign

Unified Planning

Analyzes audience data to recommend the optimal media mix across all channels.

Real-Time Learning

Continuously improves performance by learning from every ad activation.

Smart Automation

Launches and manages dynamic campaigns across platforms from a single dashboard.

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Conclusion

In conclusion, Viamedia.ai is set to revolutionize the advertising landscape with its innovative AI-driven solutions. By merging the strengths of Viamedia and LocalFactor, the company has created a powerful platform that not only enhances audience targeting but also optimizes campaign performance through cutting-edge technology. As businesses increasingly seek effective ways to connect with their audiences, Viamedia.ai stands out by challenging traditional advertising models and offering tailored strategies for various industries. Embracing this new era of advertising is essential for staying ahead in a competitive market. Don't miss the opportunity to explore how Viamedia.ai can elevate your advertising efforts and bring your campaigns to the next level!

Frequently Asked Questions

Which industries benefit most from Viamedia.ai’s platform?

Marketers and advertisers across all industries can benefit from Viamedia.ai. If you want to reach audiences on TV, CTV, and streaming platforms, this solution is for you. The platform’s proprietary technology simplifies multi-channel campaigns, helping any business improve performance and unify its advertising efforts in one place.

How does Viamedia.ai challenge the traditional advertising model?

Viamedia.ai replaces the old, fragmented advertising model with a unified, intelligent system. Instead of juggling multiple vendors and endless email chains, you can use a single platform powered by AI. It brings the precision, speed, and advanced analytics of top digital platforms to the entire advertising process.

Where can I find the latest news and updates about Viamedia.ai?

To stay current with the latest developments, visit the company's new digital home at www.Viamedia.ai. There, you can find official updates, news from the company's Lexington headquarters, and insights from the CEO of Viamedia. It is your go-to source for all information about the platform's new features.

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